SMS - Beginner's BluPrint Course

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Kandis Nelson

Kandis Nelson is a guide for small business owners and helps them acquire the right skills, knowledge and tools to help them successfully launch their businesses online and beyond. 

Course Description

7 Modules 1 Video 12 Documents

The Entrepreneurs DIY Guide to Marketing Essentials and Foundation

Discover the deadly mistakes most small business owners make that’s costing them dearly and learn proven, step-by-step strategies on how you can grow your business and become more profitable, all in less than a weeks’ time!

The #1 problem most business owners make when they approach their marketing isn’t their ads or their website.

While those things can always be improved, it’s rarely what’s affecting their results.


Just as a house can’t be built on sand...a business can’t be built on a weak foundation…



They haven’t developed the clarity on how their product or service will change someone's life

Their product or service is generic and they haven’t defined a clear USP or Unique Selling Proposition which will give them an edge in the market


They haven’t learned how to build trust with their customers through a method I call “Getting Negative to Prove Positive.”

It’s no wonder why most of them feel like they’re in a state of chaos, confused and wondering whether it’s all even really worth it…


So, I’ve put together a course designed to help you establish CRYSTAL CLEAR CLARITY on what’s actually important.


The proven Start Marketing Smart Beginner’s BluPrint is broken down into 5 easy to follow modules that you can plug into anytime, anywhere. Follow it at your own pace with the help of me, your marketing guide.


You’ll also receive support from other business owners going through the same journey which will help supercharge your learning curve along the way!


Module 1: Stoking Your Fire & Discovering Your WHY


You’ve probably heard the saying “if you’re WHY doesn’t make you CRY, it’s not strong enough.”


Well, it’s true. The reality is, business isn’t all fun and games, especially in the beginning.

There’s a lot of work that goes into creating a business and an incredible amount of risk that comes along with it.

But hey, that’s what it’s all about. Make the sacrifices NOW, so you can enjoy the benefits later.


Module 2: Separating Functions From Benefits - Learn The Foundation Upon Magnetism in Marketing is Created


One of the most common misunderstandings business owners make is distinguishing the difference between benefits and features.

So, how do you create an insatiable desire for your products and services?


Focus your ad copy and marketing materials on the BENEFITS your customer will experience as a result of working with you.


Module 3: Positively Perfect - Removing the Guesswork


One of the most effective ways of marketing your product or service is by showing your potential customers how it seamlessly integrates into their life...and makes it better!


The problem is...most businesses stop at only 1 or 2 case examples and expect the orders to flood in…

In this module, you’ll discover how to dive deep into the benefits of your products and learn how to convert simple benefits into life-transforming lifestyle improvements which will make your product or service become infinitely more desirable.


Module 4: Defining Your Unique Selling Proposition - Why Should They Buy From YOU?


A strong, instantly recognizable USP can make or break your business…


The best USP’s directly address specific needs experienced by a company’s ideal customer.

So then, how do you create a rock-solid USP that’ll build a secure MOAT around your business and allow you to stand out from the competition?

You’ll learn the secrets in Module 4…


Module 5: Getting Negative To Prove Positive - Trust Me, You NEED This!


One of the biggest mistakes I see new entrepreneurs make when it comes to marketing their business is being overly focused on all the positive things about their product or service while completely ignoring the rest.


But what I’ve seen happen time and time again is that when you’re overly enthusiastic about what you do well, you completely MISS OUT on all the areas you lack - which can eventually come around to bite you…


In this module, you’ll discover how to instantly build trust and credibility with your prospects by being up-front and clear about what your product and service IS and what it is NOT.


Feeling excited? I know I am!

The Start Marketing Smart Beginner’s BluPrint will bring light to your business and put you on the path to reach those who matter most to your business.

Let's do this.


Course Curriculum

SMS: Beginners BluPrint
  1. Are you in the right place?
  2. Introduction
  3. How This All Started & More...

1. W.H.Y. - What Hypes You?
  1. A Must For All of Us
  2. Mod 1 Worksheet

2. Make it Special – Benefits Explained
  1. Another Must or Else You Bust
  2. Mod 2 Worksheet

3. Positively Perfect–Removing the Guesswork
  1. No Question About It

4. Unique Selling Points (USP) and Market Research
  1. A Unicorn They Can Actually Use
  2. Mod 4 Worksheet
  3. Mod 4 Part 2 Worksheet

5. Getting Negative to Prove Positive
  1. A Definite Must Have for Any Biz

The End & Beginning...for Your Biz
  1. Wrap Up


K. Jackson
…a solid foundation that can be used by a wide range of people to get busy getting something done without having to learn on their own…